de Bijenkorf – Virtual Fashion Dressing Room

Addikt Design (Amsterdam, Netherlands) offered us the opportunity to collaborate on this amazing project that they were working on for De Bijenkorf.
At De Bijenkorf you can pick your clothes without having to try them on in a too small and too hot fitting room. It is the first retailer to create a virtual fitting room.
If you pay a visit to De Bijenkorf and you want to try on something, you only have to stand in front of a screen. You can then choose new clothes and accessories from the summer collection. You can see how these garments will look on you. And if you like what you see, you can buy it, or take a picture and share it on social media, and see what your friends think.

Client : de Bijenkorf
Production Studio: Addikt (Amsterdam, Netherlands)
CG Production : Frisbee Design & Motion
3D Artists : Anirudha A Hanamantache, Kartik Dutta